Strategic Communication and Emerging Media

A major part of strategic communication is crafting the most effective message for the target audience using the most effective communication outlet. Research becomes a major part of the planning process when choosing a target audience and determining how to reach that target audience, but how exactly does one craft that “magic message” to get target audience members to achieve a certain goal set by the organization? The strategy to crafting the most effective message is knowing what the target audience wants or needs, and knowing how to reach them with a message that correlates to their desires. The tricky part is, however, that most people do not know exactly what they want or need when it comes to a product or service. A quote by Henry Ford explains this notion by saying, “If we asked the public what they wanted, they would have said ‘faster horses’.” Instead of directly asking the public what they want, organizations have two more effective options for pleasing their tar

Within every successful organization, there’s an individual, or a team of people, spearheading operations. These people go by many different titles, including managers, directors, leaders, executives, etc. Despite the varying titles, the purpose of the position is to govern the organization and keep it afloat and moving forward. Every organization needs a “head huncho”, but the type of people in these positions can make or break an organization. When discussing methods for keeping an organization running in an efficient and effective matter, both management and leadership are needed. And yes, they are two distinctly different concepts with distinctly different purposes. While the terms "management" and "leadership" are typically used interchangeably or used to describe executive members of an organization, the two terms have very different meanings and functions within an organization. According to the article "Management is Still Not Leadership"

When discussing strategic communication and emerging media, a strategic communications professional must analyze the most effective way to communicate with various audiences. While a great amount of emphasis is often put on ways to reach external audiences such as younger demographics, target audiences, potential clients, etc., many strategic communication professionals miss an integral sector: the internal audience. Internal audiences are a major part of the organizational name, brand, and reputation. A company cannot succeed, grow, or function effectively without the support and help of its internal audiences, which is why efficient internal communication with these audiences is important. Learning effective methods for internal communication has just as much, if not more, impact as having effective methods for external communication. According to Community Tool Box (2018), internal communication encompasses the formal and informal sharing of ideas, information, and opinions